9 important objectives in B2B e-commerce
Take the pressure off your sales department by taking over smaller, standardized tasks, thereby cutting costs, strengthening your sales team and freeing them up to concentrate on more important tasks.
Replace expensive or error-prone manual processes with a speedy, service-oriented and reliable comprehensive digital quotation and sales management system to serve customers across all your channels.
Offer your customers state-of-the-art procurement options with e-procurement features, and employ PunchOut scenarios to integrate these into your major clients’ procurement systems.
Reduce the number of interim sales steps, thereby increasing your profit margin; or seamlessly integrate downstream sales stages from the end user perspective into your sales and logistics processes.
Strengthen the position of your field and in-house sales teams by providing sales-related, detailed customer, order, and product information - either on their tablet devices, on the go, or for in-house sales and call center scenarios.
Tap into new markets and target groups with local, brand, and themed stores. Fill in those uncharted areas on your sales map without running any potentially costly risks. Test new markets and product lines online before taking them out to the brick-and-mortar world.
Use a complementary, fast-paced business channel to enlarge your range. Thanks to the significantly lower marketing and handling costs of e-commerce, a wider range of products may suddenly make economic sense, giving you the opportunity to tap into new customer groups.
Get to know your end users better! Online device registration (device management) and an array of B2B services mean that previously anonymous trade & wholesale customers can quickly become manufacturer customers and be addressed proactively, with an emphasis on service.
Explore the fascinating world of after-sales business: accessories, consumables and, of course, services! E-commerce and digital processes make this extremely cost-effective, and it will win your customers’ loyalty for the long haul.