White paper: multishop strategy
The digitization of individual, tried-and-tested company structures always forms the starting point for B2B manufacturers’ and resellers’ e-commerce projects. Nevertheless, many companies are still asking themselves: “How can I successfully digitize my company? How can I integrate my regional sales organizations, field sales, and specialist retail partners? How can I use e-commerce to strengthen my market position – without monopolizing established sales channels?” To respond to these challenges, you’ll need an e-commerce strategy. There are a wide range of different solutions to these concerns, but they all have one thing in common: the choice of the right e-commerce architecture is a crucial criterion for success. Any B2B company should tackle the issue of a “multishop strategy” at an early stage of the process.
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White paper: tablet commerce
The importance of e-commerce in mid-sized enterprises is often underestimated, as primary store and shopping cart scenarios from the world of consumer-oriented “online-only players” still tend to play a subordinate role in B2B. However, a closer look at the B2B commerce scene reveals that, actually, many mid-sized enterprises both use and need e-commerce. Setting up a multi-channel strategy is therefore not an optional extra. It’s a must. E-commerce isn’t only about store-based online commerce; it entails all digitized quotation, order, and sales processes. Ideally, an e-commerce platform will both support and strengthen established sales channels, while unlocking valuable background potential. Our motto is: “Don’t replace – integrate”.
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White paper: scalable e-commerce solutions
When developing e-commerce solutions for enterprise, both in-depth integration into existing backend systems and scalability play important roles. We need to deliver a solution fast – and that solution has to be able to serve a multitude of markets and product ranges with extremely diverse requirements.
Download scalable e-commerce solutions as a PDF